At Farmstead Naturals, we are incredibly proud to work with people who truly understand natural skincare — not just from an ingredients perspective, but from lived experience. One such person is Emma, the creator behind Beauty Folio, whose thoughtful reviews and beautiful photography have brought our products to life in the most authentic way.
Emma isn’t just a content creator — she’s a genuinely kind, knowledgeable, and passionate advocate for indie beauty brands, and it’s been a joy seeing our products through her lens.
Who Is Emma from Beauty Folio?
Emma is a UK-based green beauty blogger, reviewer, and photographer, and the founder of Beauty Folio — a respected natural beauty platform dedicated to cruelty-free and thoughtfully formulated skincare. You can explore her work at https://beautyfolio.co.uk.
With a background that includes both a BA and MA in English Literature, Emma’s writing is articulate, immersive, and deeply considered. Her reviews are never rushed or surface-level; instead, she takes the time to truly test products and share her real experiences with her readers.
Her journey into natural skincare began through personal necessity. After struggling with atopic eczema and sensitive skin, Emma understands first-hand how important gentle, nourishing formulations are. This lived experience shapes everything she does — from the products she chooses to trial, to the honest and balanced way she reviews them.
Thoughtful Reviews of Farmstead Naturals
Emma recently trialled several Farmstead Naturals products, and her reviews were not only beautifully written but genuinely insightful.
Gentle Manuka Face Wash
Emma shared how, as someone with drier skin, she rarely reaches for face washes — yet our Gentle Manuka Face Wash completely changed her perspective. She described the lather as light and creamy, cleansing effectively without leaving the skin feeling dry, tight, or uncomfortable.
She highlighted key ingredients such as manuka honey, aloe vera, and salicylic acid, noting how they helped her skin feel calmer, softer, and more hydrated. It quickly became a staple in her morning routine, especially during warmer weather.
Repair Balm
When it comes to dry, chapped lips and skin during the colder months, Emma praised our Repair Balm as a true multitasker. She shared how it became a handbag essential — perfect not just for lips, but for any dry-skin emergency.
She especially loved the nourishing combination of beeswax and shea butter, describing the balm as deeply protective and comforting, without feeling heavy.
Firming Egg Skin Soufflé
Emma’s review of our Firming Egg Skin Soufflé perfectly captured its unique texture and performance. She described the mask as silky and smooth, easy to apply, and wonderfully soothing during use.
Highlighting ingredients such as whole egg powder, aloe vera juice, and jojoba oil, Emma noted how her skin felt instantly firmer, deeply hydrated, and refreshed — leaving her complexion looking renewed and supple after use.
Beautiful Photography That Tells a Story
Emma’s photography is every bit as impressive as her writing. Her images are warm, natural, and editorial in feel — carefully styled yet never overdone. Each photograph tells a story, showcasing textures, packaging, and the experience of using the product in a way that feels honest and inviting.
Her images don’t just look beautiful; they connect — helping customers visualise how the products fit into real skincare routines.
A True Champion of Indie Beauty
Beyond her blog and Instagram content, Emma contributes enormously to the wider beauty community. She runs a free digital green beauty magazine, collaborates with indie brands through photography and content creation, and serves as a judge for the Free From Skincare Awards — a role that speaks volumes about her integrity and expertise.
What truly sets Emma apart, however, is her warmth and generosity. She is supportive, encouraging, and genuinely invested in the success of small businesses. Working with her feels less like a transaction and more like a collaboration rooted in mutual respect.
Why We’re Grateful
Emma is exactly the kind of person we love working with — thoughtful, honest, and genuinely kind. Her reviews have been incredibly valuable, her photography stunning, and her communication a pleasure from start to finish.
We’re so grateful for the care and attention she brings to everything she does, and we’re proud to have our products featured by someone who represents the very best of the indie beauty community.
Thank you, Emma — for your beautiful words, your creative eye, and for being such a genuine and inspiring presence in natural skincare.